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The American Heart Association and local businesses kicked off the first annual Go Red Campaign in Springfield today.
The campaign will run for the next two weeks promoting heart health awareness for women.
KSMU's Erika Brame was there and files this report.
The new fashion color for the summer is Red!
The American Heart Association is asking local businesses and organizations to raise awareness about heart disease by sporting this new color in its stores and on its buildings.
Mary Ellison is a volunteer for the American Heart Association.
She says this campaign is going to bring attention to women and their hearts.
"Springfield Goes Red promises to generate considerable buzz throughout our community. Helping us bridge the knowledge gap that exists. By encouraging women to recognize their greatest threat which is heart disease. And inspiring them to love their heart and making heart health lifestyle choices."
Cox Health is one of the many community businesses working on this two week project.
Rosemary Lewis is the Cox Health Community Liaison.
She wants women to be aware of their heart disease risk factors and take control. "Number one is to know your figures. That basically means to check your cholesterol level. Know whether you have high blood pressure. Increase your physical activity and exercise. Diet is key. All of those things can partner together can, may have an impact on your life span."
The Go Red for Women Campaign will last through July 31st.
For information about this project you can visit our website, KSMU dot org.
For KSMU News I'm Erika Brame.