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Branson Businessman Raises Record Amount for MS 150 Bike Tour


Branson-based theme park owner/developer Peter Herschend is the first person in the nation to raise one million dollars through the MS 150 Bike Tour. Herschend is co-owner and co-founder of Herschend Family Entertainment, which operates Silver Dollar City, Celebration City and White Water, among others. KSMU's Missy Shelton reports.

Each year, MS Bike Tour participants raise funds for multiple sclerosis research and local programs and services for more than 1200 MS patients in the Ozarks region.

MS, Multiple Sclerosis is a disease of the central nervous system. There is no cure though there are treatments for some of the symptoms of the disease.

Peter Herschend says he began riding in the MS 150 Bike Tour 16 years ago not because he knew someone with MS but because he simply enjoyed cycling.

But he says that love of cycling soon became a secondary motivation.

And Peter Herchend knows a lot of people.

When Peter Herchend showed up at the Springfield office of the Mid America Chapter of the MS Society, branch manager Debbie Mellentine says she was glad to see him.

Herschend gives credit to those who contributed.

And he says any recognition he receives is important only in that it will generate more publicity for the MS Society and encourage others to get involved.

He encourages more people to ride in the MS 150 Bike Tour.

The MS 150 Bike Tour will follow a route that begins in Springfield. Participants will bike about 88 miles tomorrow, spend the night in Lebanon and will pedal 63 miles back to the Springfield area.

It's not too late to ride in the MS 150 or volunteer. Information is available at 1-800-Fight MS or locally 882-8128 or online at m-s mid america dot org.