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Branson Tries to Market Itself as Winter Destination

As a tourism city, Branson depends a lot on visitors. In the past, it has been known for being very quiet during winter time. But now, Branson is trying to let people know it’s somewhere to go for winter fun, too. KSMU’s Xiaowen Tan reports.

Kim Heminger is a spokeswoman for the Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau. She says Branson will be sponsoring something called “Hot Winter Fun.”

"We have Hot Winter Fun that begins the first part of February. They have the big show and then they have a lineup throughout that time that has a list of all the shows that will be up and running for people to come see," she said.

A lot of things like shows, after-Christmas shopping, museums, and fishing resorts are still attractive to people during winter time.

"Several events that will be offered the ice sculpture event will be at the Titanic, different things on our calendar of events that you are able to participate in. And all of our museums are usually open at this time. So those are something that anyone can come see at any moment," she said.

Also, the Christmas holiday has become a big source of revenue for the City of Branson. On the Branson/Lakes Area Chamber of Commerce Website, the city lists five seasons instead of four: Spring, Summer, Fall, Winter, and Christmas.

For more information, you can visit www.explorebranson.com.

For KSMU News, I’m Xiaowen Tan.