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Disney Holds (and Shares) the Keys to Business Excellence

Mention the word "Disney" and most people will think of the man with the mouse, or huge theme parks. Springfieldians might think of an elementary school, but next month the city will be home to a more grown-up kind of Disney magic. KSMU's Megan Keathley has more.

It's called The Disney Institute, and for one day in September, it will teach the business secrets of Walt Disney Enterprises to Springfield-area employers, business students, and just about anybody.

Ron Bottin is the dean of the College of Business Administration at Missouri State University. Bottin was instrumental in inviting the Disney Institute to Springfield, and he says he would be hard-pressed to find someone who would not learn something useful at next month's seminar.

Disney claims that all types of organizations can benefit from its seminar series, entitled "The Disney Keys to Excellence." Bruce Jones is Programming Director for the Disney Institute; he says even people from the healthcare industry and the military have come to Walt Disney World for advice on customer service and leadership.

The Disney Keys to Excellence is a day-long program consisting of four 90-minute seminars. The Disney Institute will be teaching the course from 8:00 AM to 4:30 PM at the University Plaza Convention Center on September 10th.