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New Discount Program Builds Community Among Theatre Patrons

A program often seen in large theatre cities like New York and Chicago has come to Springfield, Missouri. The Springfield Theatre Alliance and the Downtown Springfield Association have created a discount ticket program designed to give more people the opportunity to attend the theatre, and to build community among theatre patrons. KSMU’s Adam Murphy Reports.

This past weekend was the debut of the “D Tix” program. “D Tix” now gives theatre goers the opportunity to buy tickets that local theatres have remaining on the day of a performance at a half-price reduction.

The tickets are sold at the Coffee Ethic on the square each performance day beginning at noon. Lou Schaeffer, executive producer of the Vandivort Center Theatre, believes that this new program will enhance the community among local theatre supporters.

“Patrons of the theatre are in line; they’re talking to other people in line saying, ‘well what have you seen? What did you think of this? What did you think of that?’ So, it’s a good community relationship,” Schaeffer said.

The new program also makes theatre more accessible to a wider audience during tough economic times. Schaeffer thinks that “D Tix” will help local theatres fill their seats. If patrons notice that one show is sold out, they can easily see what tickets are available for other shows in the community.

Schaeffer hopes the success of the program will make it possible to continue into next year. Information on the “D Tix” program at 866-6645 or 831-8001. For KSMU News, I’m Adam Murphy.