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Parents are the Key to Unlocking a Child's Love of Reading

As the academic year looms before students, parents often have a great challenge ahead of them - getting their children interested and motivated to do well in school. The National Endowment of the Arts published a report four years ago that addressed the relationship between reading for pleasure and academic achievement and even career success. Cherri Jones, associate professor of library science at Missouri State University, discusses maintaining motivation in reading.