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Springfield CVB has been granted $418,000 through Missouri's Division of Tourism to help bring visitors to the city.
Susan Wade, public relations manager for Springfield CVB, says the grant comes from the Cooperative Marketing Program, and the bureau plans on matching each dollar. The money will go toward marketing and advertising. The ultimate goal, Wade said, is to help make a positive economic impact on Springfield through attracting tourists.
“We advertise mostly in the markets—the drivable markets surrounding Springfield—such as Wichita. It’s mostly the surrounding states, and we do a TV ad campaign as well as some print advertising. We also advertise in some trade journals for our conventions that we try to bring to Springfield and those trade journals reach meeting planners. We do a variety of things with that money,” Wade explains.
Though the Division of Tourism has seen state budget cuts in the past five years—from $24 million to around $14 million—Dan Lennon, deputy director for strategic communications, says the division can still offer the grant-matching program for local CVBs.
“We’re able to take some state funding and work with some local funding to produce tourism for that local destination as well as the state in general. More than 75% of that money is spent out of state to drive tourists into the state of Missouri,” Lennon says.
You can learn more about our local CVB and attractions in Springfield at www.springfieldmo.org.
For KSMU News, I’m Kaitlyn Schwers.